Two Best Google Image optimization tools in 2019

By | June 19, 2019

Two Best Google Image optimization tools in 2019

Slow website loading due to images? It’s a fact that we all like high definition images. But for the webmasters, it’s not an easy task to balance both the image quality and size. Which sometimes leads to a major problem of slow loading webpage. Nobody likes slow pages. Not even Google.

There are various reasons for a slow webpage. The most responsible one is unoptimized images. According to the previous record, an average of 90% webmaster find the image issue during the GTmetrixpage performance test.

Due to unoptimized images, the webpage has to carry extra bytes. These extra bytes slows down the page loading. That may results in lesser traffic on your website. However, there are various tools that can optimize the images and save extra data load. You should choose an effective optimization tool to optimize the images with an advanced setting. Usually, people use tools like SmushShortPixelImagify, etc.

But in this article, you will find Google image optimization tools which are, of course, created by Google. These are the two Google image optimization tools to enhance the images and load time of your webpage.

Google image optimization Tools

1. Squoosh

Squoosh is the experimental web tool by Google which can optimize high-quality images. It’s quick and easy to use. You can drag and drop the images and start optimizing the image by selecting any of the listed methods or quality. You can also convert your image into any standard format such as WebP which is better than PNG or JPG.

With an advanced setting, you can detect the resulting file size. Quantization option lets you preview the effects which are to be added into the image, compressing your image in other standards such as WebP and much more. You can also detect and also control the size and format of an outcoming image. It also provides a smoothing slider and allows to change the canvas colors.

The tool will also provide you codes so that you can embed the image anywhere you want, without serving it from your own host.

2. Google WebP

Google WebP is the free image compressing tool which provides lossless and lossy compression for the web. It creates high quality and small sized images for webmasters or web developers to make the web faster. Lossy and lossless images are 25-26% smaller than PNG and JPEG images but provide a similar experience to them. Lossy and lossless both support transparency which is another reason for smaller sizes of images than PNG.


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is supported by Google Chrome, Opera and many other browsers. The WebP file consists of VP8 image data and a container based on RIFF. The image editing tool is also integrated by developers for providing an advanced setting. You can easily convert your JPEG and PNG file to WebP to get a more optimized image than any format. This tool is available only for Linux and Microsoft systems.

However, if the browser is not able to render the WebP then the tool can convert WebP format into its original format.

The side-by-side comparison of WebP and JPEG

The above-mentioned shows that WebP format reduces the images by 30% than the scaled JPEG format. Moreover, it also set ad-hoc for the filtering strength of images by the Google WebP tool.

Conclusion The above-mentioned Google image optimization tools will provide effective optimization and compression option with the advanced setting for greater quality. Moreover, the second tool can optimize the web images into smaller sized images than JPEG and PNG format, which is pretty useful to create background images as well as optimized images for your page.

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