SEO (Search Engine Optimization) is very important to increase the traffic and rank of any blog. Since the time I have started blogging, I am learning every day new things about SEO. Whenever we write something on a particular topic, we try to share as much information on that topic. SEO has no particular technique to follow until you have quality content. If you have a well-researched article and has a focused keyword, then it will surely rank higher in search engine. SEO techniques make your article search engine friendly. These techniques will guide you in using keywords, images, links, etc. There are two types of SEO, On-page SEO, and Off-page SEO. Now if you understand these on and off page SEO, then you can apply these techniques in your blog as well.
On page SEO, we can directly optimize the article content by focusing more on keywords, title, Meta description, image, etc. Here, you can optimize your keywords in title, H1, H2, H3 tags, in the alt text of images, etc. These ways you can make your article more accessible to search engines. The more you can explain your topic through keywords, the more are the chances you can rank in the search engines. But, you should also remember, you should not SPAM your content. For example, if you are using your keywords in each in every line of the article, then this article will be penalized by Google. Hence, the correct and proper use of keywords in the article only will be ranked in the search engines.
The Yoast SEO plugin for WordPress users is the best plugin that can help to optimize your blog post content. I have been using this plugin from the beginning and it the best for On-page SEO. As you can see in the below image, it will show all the analysis report about your On-page SEO. Here, you can see it has shown a report on a number of words, title, keyword density, internal links, URL, Meta description, etc. This will eventually give On-page SEO score for your article. Hence, you should always use this plugin which will surely help your article to come to the first page of the search engines.
This SEO cannot be done by optimizing your article content or using the Yoast SEO plugin. The Off-page SEO is basically calculated on the basis of how much is your blog popular on search engines. Now, the popularity is calculated by the number of backlinks the blog or website has. Now, for example, if your blog is having quality content and some of your blog links are shared by other bloggers on their blog, so in short the other bloggers are referring to your website. The backlinks are nothing but the references you are getting from the other bloggers of the same interest. So, in such cases, the other blog’s traffic is directed to your blog as well because of your blog links. So, when the backlinks are more the search engine think that the blog has some really good content and hence they are referred by so many domains. In such scenarios, your blog rank will also increase. So, focusing on On-page SEO is not enough to rank higher in search engines. You have to get some quality backlinks as well to improve your blog performance. You can get backlinks by commenting on other blogs, guest posting by writing on other blogs, taking part in forums, etc. Below is the screenshot on blog backlinks which I got from www.alexa.com website about how the backlinks are shown for any blogs. Here, you can see 63 websites are linked to this website, which means 63 website refers (backlinks) this website.
I hope, now you would have understood how to follow On-page SEO and Off-page SEO while writing an article.